There's a great discussion going on at the Marketing Public Libraries Think Tank group at Linkedin. Do we send out welcome emails to new card holders? If so what do we include in the message? Some libraries give out welcome packets with each new card including the latest newsletter, library hours, etc. No consensus yet on what the goals are and if you're not sure what you're going to accomplish how can you measure it?
We try to get an email address for each new patron who signs up for a library card. It comes in very handy for email notifications about holds, upcoming due dates, programs and the like. And, of course, all the notifications from Overdrive about downloads go through the patron's email address. But we don't send out a welcome to the library message. What would we say? Should we have a welcome packet? I like the idea of a refrigerator magnet complete with our web address, hours, and phone number.
But what about an email? Will they read it? Or will they just hit delete and toss it out with the spam?
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